Last updated: May 7th, 2026

This privacy policy explains how personal data is collected, used, stored, and shared when you visit rennebo.com, subscribe to the newsletter, download resources, submit a question or challenge, contact us, or otherwise interact with rennebo.com, Waves of Change, or related activities.

1. Who is responsible for your data?

rennebo.com is the personal website and newsletter of Allan Rennebo Jepsen. It is currently operated through Impactful Organizations ApS, which is the data controller for personal data processed through the website, newsletter, resources, inquiries, and related Waves of Change activities.

The data controller is:

Impactful Organizations ApS
Email: privacy@rennebo.com

This means that Impactful Organizations ApS is legally responsible for how personal data is processed in connection with rennebo.com, the newsletter, Waves of Change, resources, inquiries, events, speaking, workshops, and related professional activities.

Allan Rennebo Jepsen is the named author and primary relationship holder behind rennebo.com and may use personal data on behalf of Impactful Organizations ApS to write, send, improve, and respond to the newsletter; manage reader relationships; respond to inquiries; develop Waves of Change; and follow up on relevant professional opportunities.

2. What personal data we collect

We may collect the following types of personal data:

• Your name
• Your email address
• Your organization and role, if you provide it
• Information you submit through forms, replies, surveys, downloads, or the Change Lab
• Newsletter preferences and interaction data, such as whether you opened or clicked an email
• Technical information about your visit, such as IP address, browser type, device type, cookie identifiers, pages visited, and referral source
• Information related to speaking, workshop, leadership session, offsite, advisory, consulting, or collaboration inquiries
• Any other information you choose to share with us

Please do not submit confidential, sensitive, or highly personal information through the website forms unless it is necessary for your inquiry.

3. Why we process your personal data

We process personal data for the following purposes:

• To send newsletters, reflections, resources, book updates, and related communications
• To respond to messages, questions, and inquiries
• To manage speaking, workshop, leadership session, offsite, advisory, consulting, or collaboration requests
• To provide downloadable resources or other materials you request
• To understand what readers, subscribers, and visitors find useful
• To improve rennebo.com, the newsletter, Waves of Change, and related content
• To invite readers to contribute questions, challenges, or examples that may shape future writing, talks, tools, resources, or the book
• To document consent, manage unsubscribe requests, and meet legal obligations
• To protect the website and prevent misuse, spam, or security issues
• To administer business activities connected to Waves of Change and related professional services

The purpose of collecting subscriber data is to maintain a direct relationship between subscribers and Allan Rennebo Jepsen in connection with rennebo.com, Waves of Change, newsletters, resources, events, speaking, workshops, and related professional activities.

Personal data collected through rennebo.com will not be sold to unrelated third parties or transferred for unrelated marketing purposes.

4. Legal basis for processing

Depending on the situation, we process personal data on one or more of the following legal bases:

Consent

For example, when you subscribe to the newsletter, agree to receive updates, download a resource that requires signup, or accept optional cookies.

You can withdraw your consent at any time. For newsletters, you can do this by clicking the unsubscribe link in any email or by contacting us directly.

Legitimate interest

For example, when we respond to inquiries, improve the website, understand reader interests, protect the website, follow up on relevant professional conversations, or administer a continuing relationship with readers and subscribers.

Contract or steps prior to a contract

For example, when you contact us about a keynote, workshop, leadership session, offsite, advisory support, consulting, or another professional engagement.

Legal obligation

For example, where we need to retain information for accounting, tax, compliance, or legal documentation purposes.

5. Newsletter and email communication

When you subscribe to the newsletter, we use your email address to send you reflections, updates, resources, and occasional information about Waves of Change, the book, speaking, events, or related work.

The newsletter is written as a direct relationship between Allan Rennebo Jepsen and readers of rennebo.com. Impactful Organizations ApS operates and administers the newsletter as the legal data controller.

You can unsubscribe at any time by clicking the unsubscribe link in any newsletter or by contacting us directly.

We may use email analytics to understand whether newsletters are opened, clicked, or forwarded. This helps us improve the relevance and usefulness of what we send.

6. Reader contributions, questions, Change Lab submissions, and member contact information

If you submit a question, challenge, example, or reflection through the website, by replying to the newsletter, or through the Change Lab, we may use it to understand what readers are experiencing and to shape future newsletters, articles, talks, tools, resources, or the book.

We will not publish your name, email address, organization, or identifiable details without permission.

We may refer to submitted themes, patterns, questions, or anonymized examples in public content. When we do this, we will aim to remove or change details that could identify you, your organization, or other people involved.

The Change Lab may include an optional member contact directory. This directory is intended only to allow members to choose whether they want to share selected contact information with other members.

We will not add your contact information to the member contact directory on your behalf unless you have explicitly asked us to do so in writing. You can choose what information to share, and you may ask us to update or remove your information from the directory at any time.

Contact information shared through the member contact directory must not be used by other members for spam, unsolicited mass marketing, scraping, resale, or purposes unrelated to the Change Lab.

7. Sharing data with service providers

We may use trusted third-party service providers to operate the website, send newsletters, manage forms, analyze traffic, host data, deliver resources, process bookings, administer business activities, or protect the website.

These providers may include, for example:

• Website hosting providers
• Email newsletter platforms
• Form and CRM tools
• Analytics providers
• Calendar and scheduling tools
• Payment or invoicing tools
• Cloud storage and productivity tools
• Security and spam-prevention tools
• Cookie consent tools

Where required, these providers act as data processors and may only process personal data according to instructions and applicable data protection rules.

8. Sharing data within related activities

Personal data may be used across rennebo.com, Waves of Change, the newsletter, resources, speaking, workshops, leadership sessions, offsites, advisory work, consulting, and related professional activities operated by Impactful Organizations ApS.

This use is limited to purposes that are the same as, or closely related to, the reason the data was originally provided.

For example, if you subscribe to the newsletter, we may send you practical reflections, book updates, resources, invitations to contribute questions, or relevant information about events and speaking connected to Waves of Change. We will not use your data for unrelated third-party marketing.

9. Transfer if the operating structure changes

rennebo.com is the personal website and newsletter of Allan Rennebo Jepsen and is currently operated through Impactful Organizations ApS.

If the operation of rennebo.com, Waves of Change, the newsletter, or related professional activities is transferred to another company, legal entity, or operating structure controlled by or associated with Allan Rennebo Jepsen, relevant personal data may be transferred to that new controller for the same or closely related purposes.

This may happen, for example, if Impactful Organizations ApS is reorganized, replaced, closed, merged, sold, or if the Waves of Change activities are moved to another operating entity.

In that case, subscribers and relevant contacts will be informed where required. You will continue to have the right to unsubscribe, object, request deletion, or exercise your other data protection rights.

Personal data will not be transferred to unrelated third parties for unrelated marketing purposes.

10. International transfers

Some service providers may process data outside Denmark or the European Economic Area.

Where this happens, we take steps to ensure that appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.

11. Cookies and analytics

rennebo.com may use cookies and similar technologies to make the website work, understand how visitors use it, improve content, protect the site, and support newsletter or resource signups.

Some cookies are necessary for the website to function. Optional cookies, such as analytics or marketing cookies, will only be used where required consent has been obtained.

You can manage or withdraw cookie consent through the cookie settings on the website, where available, or through your browser settings.

12. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy.

Typical retention periods are:

• Newsletter subscriber data: until you unsubscribe or ask us to delete it, unless we need to retain limited information to document consent or suppression preferences
• Contact form and inquiry data: as long as needed to respond and follow up, and then for a reasonable period for documentation
• Speaking, workshop, advisory, consulting, and business correspondence: as long as needed for contractual, accounting, tax, or legal purposes
• Reader contributions and Change Lab submissions: as long as they remain relevant to the development of Waves of Change or related content, unless you ask us to delete identifiable information
• Analytics data: according to the retention settings of the analytics tool used
• Consent records: as long as necessary to document consent and compliance

When data is no longer needed, it will be deleted, anonymized, or securely archived where continued retention is required by law.

13. Your rights

Under applicable data protection law, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Have your data deleted
• Restrict processing of your data
• Object to certain processing
• Withdraw consent at any time
• Receive your data in a portable format, where applicable
• Complain to a data protection authority

Withdrawing consent does not affect processing that took place before the withdrawal.

To exercise your rights, contact us at:

Email: privacy@rennebo.com

You also have the right to complain to the Danish Data Protection Agency:

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
www.datatilsynet.dk

14. Security

We take reasonable technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

No website, email system, or online service can be guaranteed to be completely secure. Please use discretion when submitting information online.

15. Children

rennebo.com is not directed at children, and we do not knowingly collect personal data from children.

16. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on rennebo.com with the date of the most recent update.

If we make significant changes, we may notify subscribers or website users where appropriate.

17. Contact

Questions about this privacy policy or how personal data is processed can be sent to:

Impactful Organizations ApS
Email: privacy@rennebo.com

rennebo.com is the personal website and newsletter of Allan Rennebo Jepsen, operated through Impactful Organizations ApS.